Starbucks Tasting Room App
Starbucks' New Reserve Roastery is all about imagination and customer experience. Creating the digital experience was about connecting the in-store visual to content on every phone. Starbucks teamed up with the AKQA team in Portland to create an app and site that is like no other.
Using beacons installed throughout the store which connects the device to a digital story about the area of the roastery. This beautifully branded coffee house has literally thought of everything.