Alaska Airlines is one iconic brand that keeps it 30,000 feet above their competition. Alaska was looking to move their brand forward while keeping the spirit of performance and customer service at the forefront of the brand evolution.
With Hornall Anderson by their side they embarked on a brand evolution exploring variations to the color palette, the font, and of course the iconic friendly Eskimo. Together they produced a brand evolution that truly sets Alaska Airlines apart.
Overall Quality Score 9.7
Hornall Anderson's Estimated Rate: $150 - $250 hr, Average $50,000