Mountain Hardwear creates performance apparel and equipment to empower outdoor athletes to live boldly. So when they were looking to revamp their e-commerce website they needed an agency who could help their customers cut through the shopping experience to find their gear and get outdoors.
Live Area Labs a top Seattle fashion and apparel agency accepted that challenge. Working in tandem, the two companies crafted a simplified user experience and site navigation where athletes could filter based on their specific activity to find the right type of apparel perfectly suited to their demanding needs. This UX blends perfectly with the outdoor visuals and natural color palette to keep Mountain Hardwear customer’s truly happy campers.