We all know that having a clear understanding of your target audience is key to creating an emotional connection. When your target audience is oil refineries, your brand better convey safety, quality and dependability. Cameron Construction puts all those qualities at the forefront and needed an agency who could bring those qualities to life.
Enter Fluid of Salt Lake City. Fluid obsessed over the nuances of this audience and crafted a traditional styled leather tool box filled with Craftsman wrench’s that are guaranteed for life. The quality leather tool box paired with the laser engraved wood box was just the nod to tried and true materials that set Cameron Construction apart from their competitors. This traditional direct marketing approach produce 100% response rates from the refineries targeted and proved that in a digital focused world, sometimes the most innovative approach is doing what’s been done for centuries.