Boeing's new site redesign is not short on beautiful photography and video's. The website is rich with content and plenty of hero shots of their broad lineup of commercial, personal and military aircraft. Teaming up with R&R Partners out of Las Vegas proved to be valuable as they worked well within corporate branding requirements to design a media rich website.
The use of hero shots, customer relationships, and educational videos provides depth in its content and simple beauty in their design. It always becomes a difficult task to take that much content and organize it in a way that allows the customer to find what they are looking for or scratch their curiosity to learn more about the airline industry.