A 14-year-old company BrainStorm reaches out to Modern 8 for a full brand overhaul. BrainStorm is a leader in online training for software products like Microsoft Office, Corel WordPerfect and other common applications. Working with Modern 8 who leveraged an inspiring idea driven logo and a social yellow color pallet was a perfect alignment with their target audience.
Modern 8 uses a Brand Strategy Board to outline brand possibilities, attributes, taglines, colors and images... This allows their creative team to narrow the possibilities and pull the customer into the creative direction of the brand. An excellent example of brand development.