Specialized creates some of the world’s most amazing experiences on two wheels with their mantra “Innovate or Die.” So it’s only fitting that the bicycle manufacturer ensured their global web experience was just as amazing.
Specialized in tandem with Instrument out of Portland Oregon set out to do just that. Knowing that their target audience was always on the go, they began with a mobile first strategy for the new global website. They focused on streamlining the navigation to put the products, images, and stories that inspire front and center. They also focused the design to be intuitive for all the unique global geographies to be hands on in curating hyper relevant content to further separate the Specialized brand from their competition.
The new site is a perfect blend of inspiring creative design and innovative technology that is the essence of the Specialized brand experience.
Overall Quality Score 8.6
Instrument Estimated Range $130- $250Hr; Average deal size $35,000