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Jamba Juice

Jamba Juice

As Jamba Juice sales continue to be flat, the popular franchise looks to New York's 2 x 4 to help give their stores a fresh boost.  The elevation of their fruit and vegetable quality, the benefits of their juice and an aspiring brand image gives this design a more elegant appeal.

The global design firm 2 x 4 took an existing brand and tied it more to the updated modern cafe style restaurant with very bright colors and pictures.  This store was built as a trial to get a customers view on the new design take.  The update looks a lot more appealing than their older more fast food style chain.  Bringing their products to a more cafe style audience is critical to achieving the growth projections they are looking to hit.  

Jamba Juice and 2 x 4
New Jamba Juice Logo
New 2 x 4 Jamba Juice front
Jamba Juice wall insignia

Overall Quality Score 8.7

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