As Jamba Juice sales continue to be flat, the popular franchise looks to New York's 2 x 4 to help give their stores a fresh boost. The elevation of their fruit and vegetable quality, the benefits of their juice and an aspiring brand image gives this design a more elegant appeal.
The global design firm 2 x 4 took an existing brand and tied it more to the updated modern cafe style restaurant with very bright colors and pictures. This store was built as a trial to get a customers view on the new design take. The update looks a lot more appealing than their older more fast food style chain. Bringing their products to a more cafe style audience is critical to achieving the growth projections they are looking to hit.